The purpose of the MVPA is to promote and uphold the highest professional production standards, to provide an arena to share ideas and to educate members about the latest developments in the music video industry. The MVPA also provides a forum through which discussions of mutual concern can occur between production companies, record labels, crews, suppliers and all interested parties.
Widely recognized as the official organization representing music video production companies, the MVPA offers its members meetings with committees and special forums to discuss pressing issues. The MVPA Web site is an expanding source for production information and tools that aid production professionals. The MVPA hosts educational seminars, panels and an awards show to recognize its members achievements in the arts.